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Axe has rolled out its new mobile game, Axem

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By: TOM BRANNA

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• Axe has rolled out its new mobile game, Axeman, and social hub called Planet Axe. Axeman is a personalized new gaming experience that lets users play to their own music while earning points to redeem more than $1 million in real rewards on Planet Axe (theaxeeffect.com/planetaxe). Axe Points earned through gameplay can be redeemed on Planet Axe for gear from partners like MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent and Klondike. Fans can also trade in points to compet...

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